PR Tips For Your Business
If you’re a business that’s serious about grabbing the attention of your target market and industry professionals, carefully managed public relations is a must. However, one of the first things that many new or small businesses cut today is PR based on limited budgets. In this blog, we are going to offer some effective PR tips to help you make the most out of your public relations.
Tip 1 – Create Memorable Stories
Nobody wants dull, non-relevant press releases. Our first tip is to create memorable stories to share. Think about what your target market will want to read and create a story that will stand out in their mind. After all, who doesn’t love a great story? Don’t feel pressured into coming up with a press release because usually what you end up with isn’t going to be newsworthy and may look like you’re trying too hard.
Also, don’t mistaken a great story for something that’s overly creative or basically false. It still needs to be authentic. Try highlighting some problem you solved or how your product or service helped someone, showing the value you can bring to customers.
Tip 2 – Be Responsive And Build Relationships
Our next tip is to focus on creating media relationships. It’s an essential way to get anywhere with your PR and be successful. A domino effect of negativity and lost connection can result if you are unresponsive, flippant or even aggravating to just a single member of the press. It’s important the media are aware that you are someone they can rely on for stories that are credible, interesting and timely.
Tip 3 – Create A Media Of Press Page For Your Website
A media page on your website can help build your brand authority and credibility when optimised. Generally, it can consist of information such as company bios, history and any other relevant statistics or facts as well as press releases. Just keep in mind that there needs to be a point to everything included on your media page. It’s not a page to post filler material.
Tip 4 – Be A Podcast Guest
Podcasts are constantly increasing in popularity among people of all ages. With podcasts available on just about every topic imaginable there is bound to be some relevant podcast to your industry that your target audience listen to. Try arranging you to be a guest speaker on a show. If you have something of value to offer their listeners, they’ll definitely be interested in having a chat with you and promoting your business.
Tip 5 – Find The Right Influencers
Our final tip is to find the right influencers for your brand. This doesn’t necessarily mean the big-name influencers, with lots of followers. What we recommend is to find an influencer that you know your target market follow and are respected personalities in the industry you’re in. A lot of the time if they are a micro-influencer, they aren’t always in it for the money and willing to work out an arrangement that’s mutually beneficial.
These are just 5 of our top PR tips for your business, but overall, it’s important to remember that Rome wasn’t built in a day. It takes time to build a brand and your public relations, but by being focused and purposeful with your strategy and perhaps including some or all of these tips, you can make the most out of your PR and be successful.